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Web 2.0 – What YOU Should Know

Web 2.0 – What YOU Should Know

Web 2.0 is a term to describe the online social networking phenomenon pioneered by Myspace, Facebook, Twitter, Youtube, LinkedIn, Craigslist: etc.

In the past business was done on the golf course and people met each other in places like work, school, church, associations etc.    With virtual social networks you can make contacts and find opportunities without the traditional limitations.

Millions of dollars went into creating these mega online social networks:   However now it has come within reach of anyone to run a private social network on their own website.

Our social networking platform includes the ability to post an article or news item and instantly launch a forum discussion thread.   You can be the moderator or invite guest commentators.   Your visitors can sign up for an account and create a profile.   You select what information they can include – such as demographics, personal bio and even a user photo.

We offer the ability to feature a business directory, opt-in newsletter and even your own Craigslist-style classifieds.

Establish a private social network that is dedicated to your own niche or topic.  By doing so you become positioned as an authority in your market.  

The more often people come back to your web site, the more likely they are to trust you and buy what you recommend.  

Repeat visitors are at least 10 times more likely to do business with you than a first-time casual stop-in.   It's critical to your long-term to success to have features that motivate the user to bookmark your site.   By creating curiosity and engaging their long-term interest, you can create a permanent relationship.   Every dollar you spend on marketing your web site then begins to earn interest. 

Having a targetted social network provides benefits and opportunities for end-users.   Many times the bait is an opportunity to learn from each other and from you.   By offering valuable information as your "kicker",  you begin to establish your brand as an expert authority and resource in your market.

For those firms with a pre-established client base – this is a mission critical means of KEEPING your own people interested & engaged.   Otherwise they may ultimately be lured elsewhere.   It's also a huge customer service tool.

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