Let's say your dot com business name comes up in a conversation.   The people who hear that name should be able to go to their favorite search engine and type it in to pull you up.

Once they arrive at your site – you have an opportunity to start building a relationship with that person.   Simply providing valuable information and putting your best foot forward in terms of your image begins to shape their perceptions and build your identity in their mind.

Converting your name into a logo creates a visual statement that sums up the energy of your endeavor in a single glance.   Using this logo on your web site, business cards and other media is like a bank account that continues to acrue interest over the long term.   It sticks in their mind and allows them to recognize you again later.  

Products and services which are represented by a strong, coherent identity – begin to take on a familiar feeling to the potential customer.   If someone saw your logo only one time – they will be more likely to select YOUR offers in the future. – even though they have consciously forgotten about it.

Free Article.  Learn about how to create a name that sticks in your customer's mind.

In the past business was done on the golf course and people met each other in places like work, school, church, associations etc.    With virtual social networks you can make contacts and find opportunities without the traditional limitations.

Millions of dollars went into creating these mega online social networks:   However now it has come within reach of anyone to run a private social network on their own website.

Our social networking platform includes the ability to post an article or news item and instantly launch a forum discussion thread.   You can be the moderator or invite guest commentators.   Your visitors can sign up for an account and create a profile.   You select what information they can include – such as demographics, personal bio and even a user photo.

We offer the ability to feature a business directory, opt-in newsletter and even your own Craigslist-style classifieds.

Establish a private social network that is dedicated to your own niche or topic.  By doing so you become positioned as an authority in your market.  

The more often people come back to your web site, the more likely they are to trust you and buy what you recommend.  

Repeat visitors are at least 10 times more likely to do business with you than a first-time casual stop-in.   It's critical to your long-term to success to have features that motivate the user to bookmark your site.   By creating curiosity and engaging their long-term interest, you can create a permanent relationship.   Every dollar you spend on marketing your web site then begins to earn interest. 

Having a targetted social network provides benefits and opportunities for end-users.   Many times the bait is an opportunity to learn from each other and from you.   By offering valuable information as your "kicker",  you begin to establish your brand as an expert authority and resource in your market.

For those firms with a pre-established client base – this is a mission critical means of KEEPING your own people interested & engaged.   Otherwise they may ultimately be lured elsewhere.   It's also a huge customer service tool.

NOW is one of the greatest times in history for entrepreneurs!   With the right web marketing advice, you can really make it happen almost all on your own!   WHILE you keep your regular day job!

Get your new venture going without a large investment for a physical location.  Let the Web become your electronic store front.  Create demand NOW and deliver your product or service at the customer's location.  Then expand as necessary with the cash you earn.  

We have a big place in our hearts for people with Big Dreams and limited means.  Take a little time to read our articles and you will see how you can start launching your ideas today with even a tiny amount of resources.  

We take world class tools and bring them within reach of small business start-ups.  Now you can be on a level playing field with the big players.

CashBoxoptional Hosting is part of a community of websites that are designed to empower YOUR dreams.

In this article we provide a few starting questions you can ask your self.   The answers lead to important conclusions regarding the actual words you should be focusing on when writing the content for your website.    Getting clear on these words can help you pull in the exact types of visitors you are targeting from the search engines.

This understanding also insures that you "speak their language" so that the first critical 15 seconds are maximized.    At first glance a new visitor must see words that let them know your website is FOR THEM.    This propels them to read a little more thereby getting deeper into your site.

Questions You Should Ask:

1.  What is the area of interest or need you want to serve?
2.  What are different ways of describing this?
3.  Summarize your solution or the type of resources you provide.
4.  Break down your solution into its elements.
5.  What are several different ways of describing your solution and its elements (Ask a few customers.).
7.  What is the most important thing your visitors need to know about you?
8.  What is the second most important thing they need to know?  (etc.)

Search Engine Friendly Website Structure

When we lay out your site – we want to start from the center of the idea on the
main page and then break it down into its components.   Each specific page or article should
be key-word rich in terms that describe that particular aspect of the problem or solution.

Certain groups of information can also be sorted into categories.   This general category
description helps the search engines further determine the relevancy of your topics.

When we do your basic Search Engine consultation we will do keyword research to determine the actual number of searches that are performed on each of the terms you have identified and possibly suggest other word-options to consider.

Assuming that you have already gone through the process of clarification and keyword research: you have also organized your information into an outline or chart as shown below.

You have also identified the most important things your customer needs to know about you in their order of priority.   This constitutes the general content which will appear on the front page.   It will help us determine the headings, subheadings and introductory text.

Once the process of clarification has been accomplished – its time to actually write up the articles you will use.   If you want help with this process we are happy to help you with basic guidance and feedback or get involved in the actual writing.

You may also want to find images to use in your presentation and any links you would like to offer as added resources to your visitors.

Consider these Important Points:

• Modern shoppers often begin with their favorite search engine BEFORE venturing to pick up the heavy phone book.   Effective use of modern search engine technology allows you to zero in on the exact customers who need what you sell.  Local Businesses: you may be the only one who made the effort to come up in Yahoo or Google for your region.  Be FIRST in line for those pocketbooks!

• Whether its on your vehicle-signs, classifieds, or simple word-of-mouth:  Having a strong DOT COM identity can permit customers to remember how to find you again later.

• By propelling your customers to your web site from your business card and print ads you create that crucial next point of contact.  Shape their perceptions of your enterprise and tell your story!  Permit them to develop a greater comfort factor by getting to know more about you before they choose to do business.

• Use your web site as a multimedia webmercial with audio and video features to create an emotional connection with your products or services.

• Provide valuable online information in your niche at no charge and establish your brand as an authority for your market.   Give the customer something to read and keep them coming back.

• Coordinate any group or simply dial in your customer base on a long-term basis.  Leverage Internet-based social networking features such as Electronic Newsletters, User Discussion Forums, Member Profiles, and Email contact lists.

• Open up an online storefront and deliver your product beyond normal geographic boundaries.  Spread your net a lot wider and reap the rewards!

CashBoxoptional Hosting specializes in helping all the pieces of your marketing puzzle come together centered around your dot com web site location.

Let's say you placed a low cost classified advertisement.   You could even place a free ad on website such as Craigslist.   As long as the ad includes your dot com name – the customer can progress from a low cost black and white text ad to visit your web site.   Once they have arrived at your online business location: you can shape their perceptions and create desire with a high-impact presentation.

Simply handing out business-cards, a small print ad in the Yellow-pages, or sending post-cards to targeted mailing list becomes far more powerful when they propel your potential customer to a media rich web page.  

Some businesses can be benefited by including a full-featured webmercial as part of their website.  Its like having a TV commercial with sights and sounds that create an EMOTIONAL connection with your product or service.

For local companies that take the effort to get noticed on Yahoo, Bing and Google – the pay-off can be big.   Regional search engine listings are much less competitive than global listings.   Your business might be the only one who took the time to get listed.   Many savvy consumers start searching on the Internet whenever they have a need.   They do this before they go and lift up the heavy yellow pages phone book.  It's easier because they can even start looking right from their desk at work.  These customers may also have bigger pocket books and spend the most money.

Is this honest advertising?

When you visit their website you see some very tempting professional designs that look every bit as good as sites other sites you have seen.

However: once you have been pulled in and paid for your membership, you discover that it is impossible to produce anything of that quality using the included web design tools.  In order to get that sleek professional appearance: you must pay extra for one of their team to set up the design for you.\

The additional fees are often more expensive than hiring a full service web designer.

Need Web Marketing?

This isn't free either!  If you want anyone to actually FIND your website.. You need search engine assistance.  The website promotion freebies that are "included" – end up being costly up-sells one way or another.

What do you Lose on these Deals?

Precious time & energy that you need to make it happen the right way.  

Ya Can't Get Something for Nothing!

However at CashBoxHosting we create that design which says "world-class" to anyone who visits your website.   We then empower you with the tools to add your own words, pages, links & images.  We also teach you how to "work the search engines" with your website.