In this article we provide a few starting questions you can ask your self.   The answers lead to important conclusions regarding the actual words you should be focusing on when writing the content for your website.    Getting clear on these words can help you pull in the exact types of visitors you are targeting from the search engines.

This understanding also insures that you "speak their language" so that the first critical 15 seconds are maximized.    At first glance a new visitor must see words that let them know your website is FOR THEM.    This propels them to read a little more thereby getting deeper into your site.

Questions You Should Ask:

1.  What is the area of interest or need you want to serve?
2.  What are different ways of describing this?
3.  Summarize your solution or the type of resources you provide.
4.  Break down your solution into its elements.
5.  What are several different ways of describing your solution and its elements (Ask a few customers.).
7.  What is the most important thing your visitors need to know about you?
8.  What is the second most important thing they need to know?  (etc.)

Search Engine Friendly Website Structure

When we lay out your site – we want to start from the center of the idea on the
main page and then break it down into its components.   Each specific page or article should
be key-word rich in terms that describe that particular aspect of the problem or solution.

Certain groups of information can also be sorted into categories.   This general category
description helps the search engines further determine the relevancy of your topics.

When we do your basic Search Engine consultation we will do keyword research to determine the actual number of searches that are performed on each of the terms you have identified and possibly suggest other word-options to consider.

Assuming that you have already gone through the process of clarification and keyword research: you have also organized your information into an outline or chart as shown below.

You have also identified the most important things your customer needs to know about you in their order of priority.   This constitutes the general content which will appear on the front page.   It will help us determine the headings, subheadings and introductory text.

Once the process of clarification has been accomplished – its time to actually write up the articles you will use.   If you want help with this process we are happy to help you with basic guidance and feedback or get involved in the actual writing.

You may also want to find images to use in your presentation and any links you would like to offer as added resources to your visitors.

Consider these Important Points:

• Modern shoppers often begin with their favorite search engine BEFORE venturing to pick up the heavy phone book.   Effective use of modern search engine technology allows you to zero in on the exact customers who need what you sell.  Local Businesses: you may be the only one who made the effort to come up in Yahoo or Google for your region.  Be FIRST in line for those pocketbooks!

• Whether its on your vehicle-signs, classifieds, or simple word-of-mouth:  Having a strong DOT COM identity can permit customers to remember how to find you again later.

• By propelling your customers to your web site from your business card and print ads you create that crucial next point of contact.  Shape their perceptions of your enterprise and tell your story!  Permit them to develop a greater comfort factor by getting to know more about you before they choose to do business.

• Use your web site as a multimedia webmercial with audio and video features to create an emotional connection with your products or services.

• Provide valuable online information in your niche at no charge and establish your brand as an authority for your market.   Give the customer something to read and keep them coming back.

• Coordinate any group or simply dial in your customer base on a long-term basis.  Leverage Internet-based social networking features such as Electronic Newsletters, User Discussion Forums, Member Profiles, and Email contact lists.

• Open up an online storefront and deliver your product beyond normal geographic boundaries.  Spread your net a lot wider and reap the rewards!

CashBoxoptional Hosting specializes in helping all the pieces of your marketing puzzle come together centered around your dot com web site location.

Let's say you placed a low cost classified advertisement.   You could even place a free ad on website such as Craigslist.   As long as the ad includes your dot com name – the customer can progress from a low cost black and white text ad to visit your web site.   Once they have arrived at your online business location: you can shape their perceptions and create desire with a high-impact presentation.

Simply handing out business-cards, a small print ad in the Yellow-pages, or sending post-cards to targeted mailing list becomes far more powerful when they propel your potential customer to a media rich web page.  

Some businesses can be benefited by including a full-featured webmercial as part of their website.  Its like having a TV commercial with sights and sounds that create an EMOTIONAL connection with your product or service.

For local companies that take the effort to get noticed on Yahoo, Bing and Google – the pay-off can be big.   Regional search engine listings are much less competitive than global listings.   Your business might be the only one who took the time to get listed.   Many savvy consumers start searching on the Internet whenever they have a need.   They do this before they go and lift up the heavy yellow pages phone book.  It's easier because they can even start looking right from their desk at work.  These customers may also have bigger pocket books and spend the most money.